Why Generic AI Hurts More Than It Helps

Why Generic AI Hurts More Than It Helps

Marcus was in a rush. He needed a blog, so he pasted a prompt into ChatGPT, copy-pasted the answer, and hit publish.

Technically? It was fine. Neat paragraphs. Decent grammar. But when his readers saw it, they shrugged. Beige wallpaper. Forgettable.

Here’s the hot take: AI isn’t the problem. Generic AI is.

Why People Fall for It

• It’s fast.

• It’s convenient.

• It spits something out when your brain feels like mashed potatoes.

But here’s the tradeoff:

• Your voice goes flat.

• Your content feels recycled.

• Your audience tunes out.

People Don’t Hire Robots

They hire you. Your quirks. Your phrasing. The way your words make someone think, “Yep, that’s so her.” AI can amplify that voice, but only if you train it. Only if you use it as a draft, not a shortcut.

The Danger of Beige Content

When you skip the human layer, you sound like everyone else. And forgettable content doesn’t convert.

The Fix

• Let AI draft.

• Layer in your quirks.

• Train it with your tone + stories.

AI should be your sidekick, not your stunt double. If you’re ready to make it work for you, reach out.