The Hidden Cost of Waiting for “Perfect” Branding

Lisa’s been tweaking her logo for six months. Teal vs turquoise. Serif vs sans serif. She swears she’s “almost ready to launch.”

Meanwhile? Her dream clients hired someone else.

Perfectionism in branding feels productive. But really - it’s procrastination in a cuter outfit.

How It Shows Up

• Redesigning your logo six times (ask me how I know).

• Putting off your offer until “the brand feels right.”

• Hiding behind tweaks instead of actually showing up.
  
  

The Real Cost

• Clients lost. They’re not waiting around for your kerning to look just right.

• Confidence drained. Every delay makes it scarier to start.

• Momentum flatlined. A brand should grow with you - not hold you hostage.
  
  

The Truth

Your brand doesn’t need to be flawless.

It needs to be:

• Clear.

• Aligned with your offers + mission.

• Consistent enough to build trust.
  
  

Because nobody hires you for the perfect teal. They hire you because they understand what you do. Done > perfect. Every. Single. Time.

If I can help get your branding done, get in touch at tina@divitacreative.com. My Brand Sprint Week takes only a week and clients love it!