01. Start online
Pay $600, add Brand Identity if you want it. No back-and-forth to get on the calendar.
- You
- Pick your starting point and pay.
- Me
- Send you the Snapshot link and your next steps.
- Timing
- Five minutes.
ONE PAGE. ONE WEEK. WRITTEN IN YOUR VOICE.
Web design for Rochester small businesses. $600 flat.
You're good at what you do. Your brand and website should say so. I build both in your voice, without the drawn-out process.
10 minutes. Yours to keep, free.
Not ready? Grade your current website first
Business is good. Your website hasn't caught up.
- Clients love working with you, but your website doesn't show why.
- Your logo, colors, and copy were pieced together along the way.
- Sending someone to your site feels like a small apology.
That's not a talent problem. It's a foundation problem. And it's fixable.
Clear pricing. No surprises.
One flat price. Add what you need. Everything beyond that starts with a conversation.
Unlike most web designers, I set up your Google presence too. Your business profile claimed, verified, and optimized, so customers find you.
Launch special through Dec 31, 2026: free branded email signature with your website.
Single-Page Website
$600 flat
- One polished homepage, written in your voice, with click-to-call and a short contact form
- Your knowledge base, built with you, plus 5 knowledge pages and an Answers page that links them all
- Your Google Business Profile claimed, verified, and optimized, plus a matching Bing listing
- Google Search Console set up
- Your Google review link and a printable review card to hand to customers at launch
- Rebuilding a site? I review your existing site first, so the pages that already rank are kept
Paid 100% upfront. Pay by card, or choose Klarna pay-over-time at checkout.
My promise: a web presence you're proud of, built to compete in search. I promise the work, not rankings or results. Judge search results over 3 to 6 months.
Brand Identity, $700
Three brand boards to mix and match, then up to two refinements. Logo, color palette, font pairing, and final files for web, print, and social. Available with a website or on its own.
Extra Service Pages, $250 each
A full page for one of your services. Scoped together and paid before the work starts.
Google Business Profile Setup on its own, $200
For businesses that don't need a website right now.
Website plus Brand Identity together: $1,300.
Booking terms: your payment holds your spot. Please sign your contract within 14 days of payment. If it is not signed in that window, the booking is released and your payment refunded, minus a $50 administrative fee. Once you have signed, your Snapshot, intake questionnaire, and short video are due within 30 days.
Beyond that, we chat. Bigger builds, email systems, and anything custom starts with a conversation.
Get Your Free Snapshot
10 minutes. Yours to keep, free.
From checkout to launch day
Six steps. You always know what happens next.
02. Snapshot plus intake
Ten questions, a short intake, and one short video. That is everything I need.
- You
- Answer the Snapshot questions, fill out the intake with your real facts and the questions your customers ask, and text me a video of your truck, shop, or office.
- Me
- Read your answers and start your Google profile.
- Timing
- About 30 minutes of your time.
03. Design
You see your homepage first, and we refine it together.
- You
- Look it over and share focused feedback.
- Me
- Design the first proof in your voice, then refine it with you.
- Timing
- First proof within 7 days.
04. Build
I set up your Google presence and test your site on phones and computers.
- You
- Review it as it comes together.
- Me
- Finish the build and polish the copy.
- Timing
- Days, not weeks.
05. Launch day
Your site goes live.
- You
- Give the final OK.
- Me
- Launch it, connect your domain, hand over your files.
- Timing
- One day.
06. Stay sharp
Add a Care Plan anytime and never think about it again.
- You
- Get back to running your business.
- Me
- Edits, knowledge pages, one person to call.
- Timing
- As long as you like.
Get Your Free Snapshot
Every project starts here. 10 minutes, free.
FREE · 10 MINUTES
Start with a clear picture of your brand.
Answer 10 quick questions about your business, and get a personalized Brand + Business Snapshot: what makes you different, who you serve best, how you sound, and an AI writing prompt built around your voice that you can use in Claude, ChatGPT, or any AI tool.
- A plain-language summary of your brand
- Key takeaways you can act on right away
- A ready-to-use AI writing prompt in your voice
10 minutes. Yours to keep, free.
Care Plans
Optional, month to month, no minimum.
Essential
$50/month
Hosting, edits, and 1 knowledge page a month.
Most chosen
Standard
$125/month
Everything in Essential, plus weekly Google posts and 2 knowledge pages a month.
Extended
$250/month
Everything in Standard, plus 4 knowledge pages and 1 blog post a month.
Included in every plan
The behind-the-scenes work, handled.
Hosting, handled.
Your site lives on fast, secure hosting. You never touch a server.
Backups.
If anything ever goes wrong, your site can be restored.
Updates, tested.
Updates go in only after they are tested, so nothing breaks.
Watched.
Uptime and security are monitored, so problems get caught early.
SERVICE AREA
Serving Greater Rochester
I work with small businesses across Rochester and the surrounding towns, about a 45-minute drive in any direction, and with clients anywhere, remotely.
See all the towns I serve Don't see your town? I work with clients remotely too.
Real businesses. Real results.
Allen Can Help
“I appreciate having someone in my corner who helps me share what I do while allowing me to focus on serving my clients.”
Allen Hardon
View live site ↗
Enlightening Leadership
“Tina DiVita is an amazing support, always friendly and SO helpful!”
Kelly Hastings
View live site ↗
Sister Leader Movement
“She was able to pull together three different aspects of my life. I'm absolutely in love with my new website.”
Dr. Donna Marie Cozine
View live site ↗What clients say.
Just through a few conversations, DiVita Creative took my personality traits, work goals for my clients, and wrapped them all up with the personal things that bring me joy, and created a brand that feels like me. Nothing phony, nothing off the shelf.
“She was incredibly kind and patient with our initial nerves, and the final product is perfectly tailored to our needs. Since the launch, we've received so many positive compliments and are thrilled with our new visibility.”
“She takes the time to gather information about you and your business to make your site personal and relatable.”
Built for small businesses that are ready.
- Service businesses with real clients and real results
- Owners who've outgrown DIY but don't want an agency
- People who want it done right, without a drawn-out process
- Anyone ready for a website that finally fits.
MEET YOUR DESIGNER
Hi, I'm Tina.
I've been a graphic designer for more than 25 years, with nearly 15 of those years in real estate marketing in Rochester, in-house at a 100+ agent brokerage, where I learned how to make busy professionals look their best, fast. DiVita Creative is where I help small businesses do the same, with a clear process, real deadlines, and work that sounds like you. I'm based in Rochester, NY, and I love working with local businesses.
I bring the thinking and creativity. AI brings the speed. You get the result.
See my portfolio at tinadivita.com →What you can count on
One person, start to finish. You work with me, not a team or an account manager.
Plain talk. No jargon, no runaround. You always know what happens next.
25+ years doing this. I will tell you plainly what works and what does not.
It is yours. Your site, your files, your Google presence. Nothing held hostage.
Questions, answered.
Who is the best web designer in Rochester, NY for a small business?
The right answer depends on the business, but for owners who want it handled by one experienced person, DiVita Creative is built for exactly that. Tina DiVita has 25+ years in brand and design, writes your copy in your voice, and sets up your Google presence as part of the project. The price is one flat fee, and clients rate the work 5.0 across 25 Google reviews.
What is a fair price for a brand identity and a single-page website in Rochester, NY?
At DiVita Creative, a Single-Page Website is $600 flat and a complete brand identity is $700, so both together come to $1,300, with no hourly billing and no surprises later. The website price includes copy written in your voice and your Google Business Profile claimed, verified, and optimized.
Why not just use AI or a template?
You can, and for some businesses that's enough. What AI can't do is decide what makes you different, or make a hundred small design calls that add up to a site that feels like you. That judgment is what you're paying for. I use modern tools to move fast, so you get both.
Why not a $7-a-month website?
Because that website is rented. Stop paying, and it goes away. Your website with me is $600 once, and it's yours to keep: your content, your brand files, and your images, on your own domain. Care Plans are optional. If you choose one, I host and maintain your site from $50 a month, and you can cancel anytime. If you leave later, I export your site and keep it live for 30 days while you move it. If you'd rather manage it yourself from the start, I transfer it to your own account.
How fast is it?
About one week once onboarding is complete. Onboarding means I have your signed contract, Snapshot, intake questionnaire, and short video. Work begins within 48 hours of that, and your first proof comes within 7 days. Adding Brand Identity adds a little time, and we agree the timeline before any work begins. Fast doesn't mean rushed.
What if I do not have a logo or brand yet?
Add Brand Identity for $700, with a website or on its own: a complete brand, on the fly. Three brand boards to mix and match, then two refinements on your direction. How much does a logo and brand identity cost? →
Do I have to take the Snapshot first?
Yes. Every project starts with the Snapshot. It's free, it takes 10 minutes, and it gives me the foundation I need to build your brand or website in your voice. You're welcome to schedule a chat first if you have questions, and if we decide to work together, the Snapshot is your first step.
What happens after my site launches?
You can run it yourself, or choose a Care Plan and have me handle your website and keep adding knowledge pages. Without a Care Plan, you get your finished site, your knowledge base, and your logins, and your site stays as built. Staying competitive in search takes fresh content over time, which is what the Care Plans are for.
Do I need to be available every day?
No. I'll ask for focused feedback a few times during your project. Replying within two business days keeps everything on schedule.
What if I'm not ready yet?
Take the free Snapshot anyway. It's useful on its own, and if now isn't the right time to start a project, I'll tell you honestly.
What does it cost to get started?
Your website is $600 flat, paid in full upfront to book. Need a brand or more pages? Add Brand Identity for $700 or Extra Service Pages at $250 each. Pay-over-time is available through Klarna right on the payment page. How much does a small business website cost? →
Do I own my website?
Yes. Your domain, your content, your brand files, and your images are yours. If you choose a Care Plan, I host and maintain your site for you. If you'd rather manage it yourself, I transfer the site to your own account at launch.
Do you include email?
No. My website projects and Care Plans cover your website and your visibility, and email isn't part of any plan. If you'd like help with email, like a newsletter or an email system, that starts with a conversation.
How do payments work?
Projects are paid in full upfront to book your start date. Pay online by card, or choose Klarna at checkout to split it into monthly payments. Care Plans are billed monthly by autopay, and you can cancel anytime.
What if I don't have good photos?
Real photos of you, your team, and your work always connect best, so we start with yours. Where there are gaps, I fill them with licensed stock images that fit your brand.
Will I lose my Google rankings if I replace my site?
Not if it's done carefully. Before I rebuild, I review your existing site so the pages that already rank are kept, and I keep your important pages connected so the rankings you've earned carry over.
What's included in the $600?
One polished page written in your voice, with click-to-call and a short form. Your knowledge base, built with you, plus 5 knowledge pages and an Answers page that links them. Your Google Business Profile set up, a matching Bing listing, Google Search Console, and a Google review link with a printable review card to hand out at launch.
What do you need from me to get started?
Four things: your signed contract, your Snapshot, the intake questionnaire, and a short video of your truck, shop, or office. The intake includes your knowledge base questions, meaning your real facts and the questions your customers ask. Photos come by text. Work begins within 48 hours of having everything, and your first proof comes within 7 days.
How long do I have to sign the contract?
14 days from payment. If it isn't signed in that window, I refund your payment in full, minus a $50 admin fee. Once you've signed, if something I need is still missing after 30 days, I may release the booking and refund 50%.
How many changes do I get?
Two rounds of revisions. A round means you send me one list of changes, and I make them all together. After two rounds, more changes are $75 an hour, and I'll always tell you the estimate before I start. If you'd like ongoing updates, a Care Plan covers them.
How do you decide if I need extra pages at $250?
We decide together, after we talk about your business. An extra page is a full page for one of your services, not a short knowledge page. I scope each one with you first, the price is always $250, and it's paid before that work starts. I'll help you write them.
Can you redo the website I already have?
Yes. A rebuild is the same $600 Single-Page Website. Before I start, I review your existing site with a quick checklist pass, about 30 minutes, so the pages that already rank are kept. Then I build your new page in your voice and keep your important pages connected. Website Redesign →
Do you work with my kind of business?
Most likely. I work with small service businesses: trades, shops, and professional services in and around Rochester, NY, and small businesses anywhere. Some are established and stuck with a pieced-together website. Some are just starting and want to look established from day one. Not sure? Take the free Snapshot or schedule a chat, and I'll tell you honestly.
Who hosts my website, and can I move it later?
You choose at launch. On a Care Plan, I host and maintain it for you. Or I transfer it to your own account and walk you through managing it, and you pay the platform's fees. Your domain stays in your own account the whole time. If you start on a Care Plan and later want full control, I export your site and keep it live for 30 days while you move it. I never hold a site hostage.
Do I have to sign up for a Care Plan?
No. Care Plans are optional, month to month, with no minimum. You can cancel anytime.
What's a knowledge page, and how is it different from a blog post?
A knowledge page answers one question your customers ask. It helps you get found. A blog post is a story or a timely tip. It helps people trust you.
Can you guarantee I'll rank on Google?
No, and I won't pretend to. I promise the work: a web presence you're proud of, built to compete in search. Rankings depend on things outside anyone's control, like Google, your competition, and your reviews. Give search results 3 to 6 months.
Ready when you are.
Take the free Snapshot, or grab a time to talk. Either way, you'll leave with a clearer picture than you came in with.
10 minutes. Yours to keep, free.
Schedule a Chat
Free. 20 minutes, on Zoom or by phone.