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The Sphere of Influence Playbook: 6 Winning Steps

Updated: Oct 26, 2023

Hey there - this article is for the Real Estate Peeps out there. Whether you're a fresh face in the industry or have been navigating the property market seas for a while, I've got some valuable insights to share. Buckle up as we talk more about how to make your business thrive by tapping into the magical realm of your sphere of influence.

Step 1: Know Your Sphere Inside Out

Picture your sphere of influence as a diverse bouquet of connections: family, neighbors, former colleagues from a different life, workout buddies, and more. Each relationship is unique, like a different flavor of ice cream. It's crucial to recognize that you shouldn't serve up a scoop of "you" to everyone in the same way. Tailor your approach to suit the individual tastes within your sphere, and watch the magic unfold.

Step 2: Be a Stalker (the Good Kind)

We're talking about the non-creepy, socially acceptable kind of stalking – social media! Keep tabs on your sphere members' lives through platforms like Facebook, Twitter, Instagram, and Snapchat. Know what they're up to, what they're passionate about, and what floats their boat. It's like being a secret agent, but without the espionage.

Woman planning client communication

Step 3: Stay Informed and Share the Wealth

To become the real estate guru in your sphere, you need to be the go-to source for local knowledge. Make sure to stay up-to-date on your local market info and subscribe to your local newspaper or business journal to stay informed about the latest happenings in your area. Then, sprinkle bits of juicy information to your sphere. People love to hear about exciting new developments, and you'll be their insider connection.

Step 4: Host an Event

Who says client appreciation parties should only happen during the holidays? Think outside the gift-wrapped box! Host semi-regular events that resonate with your sphere's interests. It could be a summertime cookout in the park, a pool party at a splash park, or any gathering that brings joy. Expand your network by inviting friends and family of your sphere members. The more, the merrier!

Woman writing thank you notes to clients

Step 5: Pop-Bys and Mailbox Surprises

Some folks in your sphere carry more influence than others, like the MVPs of your real estate dream team. When these VIPs send referrals your way, shower them with appreciation. Send a heartfelt thank-you note, complete with a $5 coffee shop gift card or perhaps a bottle of wine if you're privy to their vino preferences. You might even swing by with a six-pack of their favorite craft beer – it's the little gestures that count.

Step 6: It's All About Them, Not You

Remember, you're not in the business of bombarding people with sales pitches. Your primary goal is to showcase your value as a resource. Instead of pushing your services, focus on delivering value. Send messages that genuinely engage and resonate with your audience. In a world drowning in promotional noise, being the beacon of value is your ticket to staying top-of-mind in real estate.

So there you have it, some simple steps to sprinkle a little magic into your real estate journey through the wonders of your sphere of influence. Now go forth and cultivate those connections with a sprinkle of humor, a dash of engagement, and a whole lot of charm!

Your thriving real estate empire awaits! 🏡🌟

At DiVita Creative, I have lots of fun and fresh pop-by gift tags, notecards and fun stickers for you to reach out to your sphere in an engaged in meaningful way. Take a look at the many Canva templates and you'll be sure to find something that suits you here.

Have a great week! ~Tina

Also, here are some of my recently sold templates:

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